B2B Marketing Framework

 

Coba cek, apa yang sudah anda kerjakan ?

Ini checklist nya :

1. Market Knowledge:

- Market Segment

- Market Needs

- Value Drivers

- Competing alternatives

2. Business Strategy 

- Business model

- Marketing Strategy

- Sales Strategy

- Product Portofolio

3. Buyer Centric tools and Content

- Buyer Persona

- Buying Process

- Message Maps

- Content and Tools

4. Marketing Tactics

- Segment Marketing

- Lead Nurturing

- Sales Enablement

- Customer Marketing

Kita set semua Set Goals and Metrics

Kemudian kita kumpulkan data, measure dan report per bulan, 3 bulan, 6 bulan dan tahunan

Dari sinilah kita bisa analisa dan optimize secara terus menerus.