B2B Marketing Framework
Coba cek, apa yang sudah anda kerjakan ?
Ini checklist nya :
1. Market Knowledge:
- Market Segment
- Market Needs
- Value Drivers
- Competing alternatives
2. Business Strategy
- Business model
- Marketing Strategy
- Sales Strategy
- Product Portofolio
3. Buyer Centric tools and Content
- Buyer Persona
- Buying Process
- Message Maps
- Content and Tools
4. Marketing Tactics
- Segment Marketing
- Lead Nurturing
- Sales Enablement
- Customer Marketing
Kita set semua Set Goals and Metrics
Kemudian kita kumpulkan data, measure dan report per bulan, 3 bulan, 6 bulan dan tahunan
Dari sinilah kita bisa analisa dan optimize secara terus menerus.
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